Brief:

Be Intent is a well being and personal development app that helps people become their best self and build resilience through a range of digital content.  Be Intent needed calming content regarding mindfulness that could educate and inspire 12-14 year old students through a series of Intents and Exercises. Intents are visual content, usually posted through social media, that encourage thoughts concerning a topic or idea.

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Solution:

 I designed two static intents, two gif intents and one animated breathing exercise.  The intents consisted of famous quotes and thought provoking messages in regards to mindfulness. They followed a range of positive, upbeat colour schemes and emotive fonts  to uplift, connect and visually entertain the target audience. The breathing video followed a more calmer approach with a softer colour scheme, simple shapes and slower paced animation that mimicked the breathing action.