Brief:

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Good Spirits Hospitality's latest addition, The Cellar Bar, is a newly established underground bar. To establish a strong presence on social media, we were tasked with developing graphic templates and creative ideas that would appeal to a premium audience, particularly affluent young adults in their 20s-30s, as well as influencers and celebrities. The goal was to showcase the Cellar Bar's unique qualities such as exclusivity, mystery, and cheekiness, while also promoting it as a popular function venue.

 

Solution:

The Cellar Bar had a problem with attracting the wrong crowd from the Irish bar above. To address this issue, I conducted research on premium bar aesthetics and devised cryptic, mysterious, and playful visuals to create a unique look and feel for The Cellar Bar's social media accounts. By incorporating the bar's signature neon red lighting and established colour scheme of red, black, and cream, I utilised blurred visuals and close-up images to create an air of mystery and enticement for the audience's imagination. The graphic designs that are text-heavy are used to convey the brand's cheeky attitude. Additionally, I developed a tri-grid template that showcases the bar's potential as a function space. The three tiles work together to tell a story about how the venue can be used for events.