Brief:

​For Valentine’s Day, the creative team at Attain was tasked with designing a playful, cheeky series of social graphics that embraced trending internet humour, pop culture nods, and modern love language popular with Gen Z and Millennials. The aim was to captivate our audience with relatable, eye-catching content that reflected Attain’s bold brand personality and highlighted the team’s talent for fresh, irreverent design.

 

Solution:

Working closely with our copywriters, I helped bring to life a light-hearted concept: parody-style dating app profiles starring our own team members. This fun twist on Valentine’s Day content allowed us to engage our audience in a humorous and authentic way, while showcasing Attain’s distinctive agency culture, creative talent, and bold brand personality — playful, witty, and just the right amount of cheeky. The campaign drove a noticeable spike in social engagement, with strong organic reach and shares. It helped position Attain as not just a results-driven agency, but one with a killer sense of humour and a standout creative edge.