Brief:

​​I was tasked with creating a branding concept for McMahon Meadows, a potential community development, in Echuca, Victoria, aiming to highlight its appeal as a warm, community-focused, and growth-oriented environment for young families.   

 

Solution:

To address the challenge, I researched Echuca and developed McMahon’s Meadows as a project to inspire land developers to create a space where dreams, imagination, and tranquillity can flourish. The project aims to build a solid foundation for physical development and future aspirations. The logo, featuring two arches, symbolises support and a welcoming home environment, while its modern yet professional design underscores the brand’s integrity. The green and yellow elements evoke Echuca’s natural beauty, reinforcing the brand’s connection to the local environment. Additionally, I created collateral such as community flags, billboards, a brochure, and an amenity map to enhance the brand identity and support its goals.