Laybuy is New Zealand owned technology company that allows consumers to shop online or in-store, receive their purchase immediately whilst paying it off over 6 weekly instalments. They operate with merchants or retailers to provide this service. I had the opportunity to work as the junior graphic designer amongst Laybuy's Auckland team. This involved briefing by the marketing managers and senior designer to create both digital and print collateral for Laybuy. 

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I was able to work on one of the social media campaigns that carried throughout Laybuy's Instagram and Facebook feed,  #LaybuyLingo. This involved creating humorous definitions or 'meme' inspired phrases that would relate to Laybuy's millennial audience.

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I also designed website tiles, banners, eDMs, POS stands, window decals, sales decks and other commercial social media posts in regards to Laybuy's various campaigns and retailers. 

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This project was done using Laybuy's brand guidelines created by Kanook Studio

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Photograph sources provided by Laybuy's merchants including NZ Fashion Week, Glassons, Mix&Match, Postie, NZ Muscle and Nood.