Brief:

​Murder Burger is a New Zealand burger restaurant that was looking to bring more traffic through its doors. They wanted to amp up their social media and bring through more engagement especially post-COVID when restaurants had fewer consumers than before.

 

Solution:

Collaborating with the marketing and design team at Attain, we devised a burger-eating competition named "How Many Burgers Could You Devour?" This initiative sparked a captivating social media campaign titled "Who Murdered the Burger?" where participants were challenged to identify the burger culprit among various characters associated with the Murder Burger franchise. Correct guesses were rewarded with a Murder Burger Voucher. Additionally, we shared clues on social media to assist participants in deducing the burger murderer. I designed social graphics and campaign materials to enhance the promotion of this exciting burger-eating event.