Brief:

The brief for this university project was to create a new bank that was unique and different to the modern banks of today. It also required creating a type only advertising campaign that promoted hiring a loan from this bank.

 

Solution:

Bright Futures is a  bank that strives on integrity, compassion and care for their customers. The campaign we created is called A to B. It reveals thoughts before hiring a personal loan and after, promoting how beneficial the loan can be to achieving ones dreams. 

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This project was done in collaboration with Andy Huang