Brief:

Ferdi D'Souza Associates is a business that specialises in corporate leadership courses, coaching and seminars. They approached me as they wanted to update their logo to a modern yet corporate design. This logo had to be applicable to visiting cards, letterheads, social media sites, e-mails and printed fliers or brochures.  

 

Solution:

Bold, solid lines establish the logo as it portrays a sense of strength and integrity, values that  FDA accompany within their leadership programmes. The logo also follows a simple geometric form seen in modernist design. The triangle represents a peak, as FDA assists leaders in reaching the height of their potential. One of the company's colours, a blue hue called Pantone 7686C,  is also applied as it identifies with the company as well as the corporate world.

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